How much is (was) a Coke worth?

There is the classic experiment done with young children, making them choose between eating one marshmallow now, or having two if they wait 15 minutes.

A conversation last night reminded me of that.

In our conversation, I mentioned owning $3000 worth of Coca-Cola stock when I was 18, having inherited it from a relative. I recall selling the stock shortly after getting it, but I cannot recall what I spent the money on.

So we did a bit of calculation, and determined that if I’d held onto that stock from 1984 until present, it would now be worth over $240,000.

To see the concept of financial delayed gratification quantified, as above, is instructive and humbling.

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